Affiliate Marketing on Pinterest: Step-by-Step Guide
Lately, you may have been wondering how (or why) there has been a recent resurrection in the use of the DIY dominated social network known as Pinterest. Having always been popular among mom bloggers and trend seekers, Pinterest has been able to diversify its user base within the last few years by appealing to a wider array of individual interests, and now ranks eighth in a list of social media sites you need to know in 2020 by Influencer Marketing Hub. What has consistently aided Pinterest in its popularity is its highly visual design interface, allowing the user to design virtual scrapbooks and vision boards, or at the very least, deep dive into online window shopping.
In 2015, Pinterest helped us all “add to cart” even easier with their unveiling of shoppable pins. Considering nearly half of all internet purchases are made at the suggestion of an influencer, the allowance of affiliate marketing programs on the platform was to follow naturally, giving the opportunity for the website, the affiliate program, the vendor, as well as the “influencer” to cash in. So do you have to reach Kylie Jenner status in order to get in the game? Well, not exactly. But let’s jump into basics first.
So what is Pinterest Affiliate Marketing?
Affiliate marketing on Pinterest can be described as suggesting products through pins posted to your account, and when users follow your link and make a purchase, you receive a commission on the sale. It is of no additional cost to the buyer, and a great way to pad your pockets with passive income.
How You Get Started
You will of course want to begin with the creation of your Pinterest account. You’ll need to decide what you want the focus of your account to be, as this will determine your brand, which will then determine the types of boards you curate, the types of pins you post, and ultimately, how the products you choose to feature will make you money.
The best way to go about this is to think of your niche as something you’re passionate about already. Perhaps it’s travel, fitness, or fashion. This way, you’re creating additional income for yourself while exploring something you already enjoy.
So what to do if you have no clear passion, or are looking to explore a niche that will ensure you the highest financial return on your efforts? You do your Googles.
Google Trends will allow you to search for any keyword and reveal how it’s trending worldwide. What it will first show you is how interest in the topic has either risen or fallen over time. What you are looking for in this chart, is as straight of a line across the screen as possible. This indicates a steady trend, and that it has not suffered any dramatic dips in recent history.
It will next show you interest on the map by region or subregion. Pinterest is a global platform, yes, but if your following is largely based in the United States and the trend you’re exploring is not showing to be as popular in America, you may want to look at other options.
Further down the page, Google Trends will show you both related topics, and related queries. These two features will present to you additional search options if you’re still unsure, as well as more specific searches within the same category if you’re ready to commit.
Once you’ve committed to your niche, you want to be sure that your branding matches the trends you’re promoting. If you need assistance with this, cross reference other accounts in your genre. It will also become helpful to do this as you look to grow your own audience. The goal is to be seen as credible, and as an authority in your niche. And as the game rules of all social platforms go, the best way to demonstrate this is by having a large following. You can grow your audience by engaging with similar accounts, utilizing relevant hashtags, and joining group boards for starters. You can also promote your Pinterest page on your other social channels.
Join A Program! (Or two or three)
Now that your account is up and running, you’re wondering where the marketing money comes in. Not so fast! To pin with any chance of receiving payment, you’ll need to join a marketing affiliate program. There are many out there, so you’ll want to do your research to see which programs are best suited for you, and the types of products you’re looking to promote. Some programs offer a percentage of the sale, and others offer a flat rate upon passing a certain threshold. The one thing you can guarantee is that each site, (and often particular product groupings within a site), have their own agreements that you’ll want to review in full before signing up. A few of the highest rated affiliate programs include Amazon, Shopify and Ebay. The website will provide you with your own unique link for each product that you will be able to copy and paste as the link to pins you upload.
And Now To Pin
You may have started your boards with images you’ve repinned from other users to begin generating content. While this is fine, do keep in mind that you can only add a link to the pins you personally upload. It is also very important to make sure that you are disclosing that you are an affiliate partner of the product or service you’re promoting. Different programs have different requirements as to how you must comply with this, so be sure you’re within the guidelines. You may link directly to the merchant site or direct users to your own blog or website, but you can assuredly get started without one. And with that being said, and all excuses now eliminated, you’ve got nothing to lose. You can pin your way to passive income whenever you’re ready to get started!